Booked service value
The value of confirmed and completed work, grouped by service date. A deposit may secure the booking while a balance remains.
FULLSTEEM REVENUE Coming
See what’s working. From visit to revenue.
Recorded payment activity works today. Website analytics
and revenue trends are coming. Explore the illustrative reports
and the questions they will help you ask.
THE BUSINESS IN NUMBERS / EXAMPLE
Business performance, in view.
Oct 19–25, 2026FICTIONAL RECORDS · THROUGH OCT 25
FOLLOW THE WEBSITE JOURNEY
WEBSITE VISITORS1,250
INQUIRIES25
PAID BOOKINGS5
VISITOR → PAID0.4%
WHERE THE JOURNEY MOVES FORWARD
Illustrative cohort through Oct 25From visit to paid booking.
Each step is a subset of the one before it in this fictional visitor cohort. Inquiries count contact actions separately. Paid bookings use confirmed payment outcomes, with cancelled bookings excluded.
THE PAGES THAT START THE JOURNEY
Landing-page performance.
| Landing page | Visitors | Inquiry rate | Paid bookings |
|---|
Inquiry rate = inquiries ÷ landing visitors. Fictional first-touch attribution; source and date scope apply to this report.
Traffic sources.
MOBILE VISITORS72%
900 of 1,250 example visitors
NET COLLECTIONS$1,600Payments less refunds, before fees
BOOKED SERVICE VALUE$2,0406 confirmed or completed jobs
COMPLETED-JOB BALANCE$192Remaining on work in this period
Net collections
$1,000USD
By service.
Based on net collectionsUnderstand the measures
THE NEXT SEVEN DAYS / OCT 26–NOV 1
The work ahead.
Booking value, separate from collectionsCONFIRMED SERVICE VALUE$4002 confirmed jobs
PENDING REQUEST VALUE$1,000Unconfirmed · not a forecast
Fictional website analytics, services, jobs and payment events. No live analytics, bank or payment accounts are connected.
A NUMBER IS MORE USEFUL WITH CONTEXTThe booking. The job.
The booking. The job.
The money received.
Each tells you something different about the business. Keep the meaning attached to the measure, so you can see the progress and the work still ahead.
Net collections
Confirmed payments received in the period, less refunds. This includes deposits for future work and is shown before payment processing fees.
Completed, collected work
The service has been delivered and its payment collected. This is the point to connect the result to the cost of acquiring and doing the job.
FOLLOW THE NUMBER TO THE JOBSee the whole
See the whole
payment story.
A total is a starting point. Open the job to see the service, the payment events and what remains. A completed service can still have an open balance.
INSPECT AN EXAMPLE JOBKeep the work
Explore the customer context
Keep the work
and the money together.
The selected job is independent of the snapshot period. Payment events explain the amount collected.
fullsteem.JOB & PAYMENT HISTORY / EXAMPLE
GROWTH SHOULD REACH THE NUMBERS ComingFollow Acquisition
Follow Acquisition
all the way through.
Google Ads brings the right service in front of a customer. A bespoke landing page makes the offer clear. Anna hands the customer to the booking page for the deposit. Revenue connects that journey to what the completed work returns.
Bring the costs into the same picture: advertising, your Fullsteem subscription, monthly service fees, usage, payment fees and the cost of delivering the service.
Explore the Acquisition journeyTRY AN ILLUSTRATIVE MONTHLY SCENARIOASSUMPTIONS, NOT RESULTS
From paid bookings
to collected work.
Example paid bookings acquired18
$240 collected per completed job. Adjust how many of the 18 bookings reach that point.
Collected service revenue$2,880
Advertising−$600
Other monthly costs · assumption−$300
Other extra costs · assumption−$0
Service delivery · $100 / completed job−$1,200
Payment fees · $8 / completed job−$96
CONTRIBUTION AFTER LISTED COSTS$684
Before fixed overhead and tax. All job results, delivery costs and attribution are illustrative. The $300 monthly cost is a hypothetical expense, not a Fullsteem price. Other extra costs assume zero. This is not a performance forecast. Unfinished bookings remain outside this completed-job scenario.fullsteem.WORK & CAPACITY / EXAMPLE
OCT 19–25, 2026What the week
can tell you.
46%booked service time
against example capacity
against example capacity
BOOKED SERVICE HOURS18.5h
ILLUSTRATIVE WEEKLY CAPACITY40h
Service time only. Travel, buffers and team-specific constraints need their own availability checks.
C
Ceramic coating leads booked value.
Service value, delivery cost and capacity together make a more useful conversation.
MAKE THE NEXT QUESTION A BETTER ONE ComingUnderstand the mix.
Understand the mix.
Plan the next move.
See which services contribute to the period, how much time the booked work needs and what is coming next. Those signals help frame a useful question about your offer or capacity.
Bring the evidence into a conversation with Coach before choosing a new price, a promotion or a change to booking limits. The decision starts with the business you can actually see.
Connect the numbers to ScheduleCLARITY BEHIND THE NUMBERSKnow what
Know what
you’re looking at.
What does the Revenue page bring together?+
Recorded payment activity works today, showing stored capture and refund facts for up to 50 bookings in the current service-date window. Website analytics, attribution, revenue trends and collections reports are coming. Coming The reports on this page are illustrative.
How does website performance connect to paid jobs?+
Coming Website analytics and conversion reporting are coming. The illustration follows traffic sources, landing pages and booking steps. Actual attribution needs configured tracking, a defined cohort and confirmed outcomes.
Why can booked value and collections be different?+
Booked value uses the scheduled service date for confirmed or completed jobs. Collections use the date a confirmed payment or refund happened. A deposit can arrive before the service, a balance can arrive later, and a refund changes collections. Both measures have useful, different meanings.
How are refunds and remaining balances shown?+
The example subtracts refunds from payments to show net collections before processing fees. In the job inspector, Robin’s cancelled booking has a refunded deposit and no amount still due. Jamie’s completed job has a confirmed deposit with a remaining balance.
Does the acquisition example show actual customer results?+
No. Every result and cost is hypothetical. The $300 expense is an illustrative monthly cost, not a Fullsteem price. The model includes completed and fully collected jobs and subtracts the listed costs. It is not a profit forecast.
How does Revenue connect to Anna and Schedule?+
Anna hands customers to the booking page for the deposit. Schedule shows their bookings, and recorded payment activity shows stored capture and refund facts. Website analytics and revenue trends are coming. Coming
GOOD WORK DESERVES A CLEAR PICTUREMore clarity.
More clarity.
Better business decisions.
The work you’ve booked. The money you’ve collected.
A clearer view of what comes next.